If you're using Facebook Ads and not seeing the results you want, it's time to make a change.

Landing pages along with a targeted marketing funnel are the way to go. By following these 10 tips, you'll be sure to see an improvement in your lead quality.

1. Stop using Facebook lead ads.

Facebook lead ads can be seductive. They're easy to set up, and they promise a quick and simple way to generate leads. However, these ads tend to result in low-quality leads for various reasons.

First, the leads are not very well qualified. FB lead forms are very short and often pre-filled. This doesn't provide much opportunity for you to qualify your lead.

As a result, you may end up paying for a lead that isn't actually interested in your product or service.

Also, you end up having to sift through a large volume of unqualified leads, which is a waste of your resources.

In addition to the above, Facebook lead ads can be expensive, particularly if you're targeting a large audience.

The cost per (qualified) lead can add up quickly, eating into your marketing budget.

2. Use a landing page.

A well-designed landing page will do a much better job of capturing leads than a lead form on a Facebook ad.

A lead form on a landing page allows you to include more information about your product or service, which can help to qualify the lead.

In addition, you can include a CTA (call-to-action) that is highly relevant to the visitor, increasing the chances that they will take action.

Finally, by driving traffic to a landing page, rather than a Facebook ad, you'll be able to track conversions much better. This data can then be used to improve your marketing funnel and overall lead generation strategy.

3. Create a targeted marketing funnel.

The key to generating high-quality leads is to create a targeted marketing funnel.

By targeting your ads and landing pages to a specific audience, you're more likely to generate leads that are interested in your product or service.

To create a targeted marketing funnel, you need to start by defining your target audience.

Once you know who you're targeting, you can create ads and landing pages that are relevant to them.

4. Use retargeting ads.

Retargeting ads can be an effective way to reach potential customers, but they need to be used carefully.

If you bombard potential customers with too many ads, they may become annoyed and tune out your message.

A few well-targeted ads, however, can be very effective in reaching potential customers who are interested in your product or service.

The key is to use retargeting ads sparingly and to make sure that each ad is targeted to a specific audience.

By using retargeting ads wisely, you can reach potential customers with a powerful marketing message without turning them off.

5. Use a CTA that encourages action.

A well-crafted call-to-action (CTA) is an essential element of any effective lead generation campaign.

And when you're using Facebook Ads and a landing page to collect leads, it's important to make sure that your CTA is clear and concise.

After all, you only have a limited amount of space to work with on your landing page, so you need to make every word count.

Here are a few tips for crafting an effective CTA for your landing page for Facebook Ads:

5a. Keep your CTA short and sweet.

Your CTA, or call to action, is an important part of any marketing message. It's what you want your audience to do after they've read or heard your ad.

That could be anything from visiting your website to making a purchase. Regardless of what you're asking them to do, it's important to keep your CTA brief.

Long, complicated phrases are more likely to confuse people than motivate them to take action. And if your CTA isn't clear, people won't know what you want them to do.

So keep it short, sweet, and to the point. Then you can be sure that your audience will know exactly what you want them to do next.

5b. Make your CTA actionable.

The use of active language is critical in any call to action. By using phrases that encourage immediate action, you can increase the likelihood that visitors will take the desired steps.

For example, rather than simply saying "Sign up now," you might say "Get started today." This small change can make a big difference in terms of the overall response rate.

Similarly, avoid passive language that diminishes the urgency of the call to action. For instance, instead of saying "You can learn more about our products," it would be more effective to say "Discover our products now."

By using active language, you can ensure that your message is heard loud and clear.

5c. Use persuasive language in your CTA.

The best call-to-action phrases are those that are active and direct. They should encourage the reader to take immediate action, without being too pushy or forceful.

Some good examples of active call-to-action phrases include "Get started today" (as mentioned above) & "Find out more."

By using active language, you can increase the likelihood that visitors will take the desired action. Additionally, it's important to be clear about what you want visitors to do.

If your call to action is too vague, readers may not be sure what they're supposed to do next. Be specific, and make it easy for visitors to take the next step.

6. Offer something of value in exchange for contact information.

In order to get visitors to submit their contact information, you need to offer them something of value in exchange.

This could be a free ebook, a discount on your product or service, or access to exclusive content. This is often called a "lead magnet."

Whatever you offer, make sure it is relevant to the visitor and that they will find it valuable.

If you offer something that is not relevant or valuable, you're likely to generate leads that are not interested in your product or service.

7. Use interest targeting.

Interest targeting is one of the most powerful ways to reach your target audience on Facebook.

By creating a custom audience, you can target ads and landing pages specifically to people who have expressed an interest in your product or service.

This ensures that your message is seen by people who are already interested in what you have to offer, making it more likely that they will take the desired action.

Interest targeting is an essential tool for any business that wants to make the most of its Facebook marketing efforts.

8. Use lookalike audiences.

Lookalike audiences are a great way to reach new potential customers who are similar to your existing customers.

By targeting people who share similar characteristics with your existing customers, you're more likely to generate leads that are interested in your product or service.

To create a lookalike audience, you need to create a custom audience on Facebook. You can then create a lookalike audience based on this custom audience.

9. Use demographic targeting.

Demographic targeting is another great way to improve the quality of your leads.

By targeting people based on their age, gender, location, or interests, you're more likely to generate leads that are interested in your product or service.

To use demographic targeting, you need to create a custom audience on Facebook. You can then target this audience with your ads and landing pages.

10. Test, test, test!

The only way to know for sure what works is to test different strategies and see what works best for your business.

Try different combinations of ad types, landing pages, lead magnets, and CTAs to see what generates the best results.

And don't forget to test different audiences as well. Just because one audience responds well to your ads doesn't mean that all audiences will.

Try targeting different groups of people to see who is most interested in your product or service.

Conclusion

Testing is essential for success within the Facebook Ads platform. So, don't be afraid to experiment!

By following the tips above, you can improve the quality of your leads on Facebook.

Remember to test different strategies to see what works best for your business. And don't forget to offer something of value in exchange for contact information.

If you do all of these things, you'll be on your way to generating high-quality leads on Facebook.