Medical spas are a booming industry, but that doesn't mean you can afford to make any marketing mistakes. In fact, with the competition out there, you can't afford to make any mistakes.

We have over 15 years of experience marketing MedSpas using SEO, and on both Facebook & Google, and we’ve learned a lot along the way. Here are the five deadly sins of med spa marketing, and how to avoid them:

Sin #1: Trying to do everything yourself

When it comes to med spa marketing, you need to focus on what you're good at and delegate the rest. You're not a jack of all trades, and trying to be will only lead to subpar results.

Solution

Delegate, delegate, delegate. Find a med spa marketing agency that specializes in what you need help with and let them take care of it. This will free up your time to focus on what you're good at and leave the marketing to the professionals.

Sin # 2: Not Having a Plan

Without a plan, your med spa marketing efforts are going to be all over the place and most likely won't produce the results you're looking for. A plan gives you direction and keeps you focused on what's important.

Solution

Your plan is very important to your success as a med spa, and it needs to be well-defined. Sit down and map out exactly what you want to achieve with your med spa marketing. Set some realistic goals and create a plan of attack to reach those goals. Having a plan will make it much easier to measure your success and make necessary adjustments along the way.

Sin # 3: Not Tracking Your Results

This ties in with not having a plan. If you're not tracking your results, how will you know if what you're doing is working? You could be wasting a lot of time and money on med spa marketing efforts that aren't giving you a return on your investment.

Solution

Set up Google Analytics or another tracking system to measure your med spa marketing efforts. This will give you the data you need to see what's working and what isn't. You can then adjust your plan accordingly to get the most bang for your buck.

Sin #4: Not allocating enough money to marketing

One of the biggest mistakes med spa owners make is not allocating enough money to med spa lead generation. Marketing is an investment, not an expense, and you need to be prepared to spend money to make money.

Solution

Sit down and calculate the cost of achieving your goals according to your overall plan. Set some realistic expectations regarding your cost per lead, your close rate for these leads, and other factors. Once you have a plan in place, allocate a medspa marketing budget that will allow you to reach your goals.

Sin # 5: Not nurturing your relationships

If you do not nurture the relationships you have with your med spa clients, they will not stay with you for long. It's important to keep in touch with your clients and let them know you appreciate their business.

Solution

There are a number of ways to nurture your relationships with med spa clients. You can send out monthly e-newsletters, birthday cards, or even just pick up the phone and give them a call from time to time. The important thing is to stay in touch and let them know you care.

Recap

Avoiding these five deadly sins of med spa marketing will put you on the path to success. By delegating, having a plan, tracking your results, allocating enough money to marketing, and nurturing your relationships, you'll be well on your way to achieving your med spa marketing goals.

What other med spa marketing mistakes do you see out there? Share in the comments below! And for more tips on how to avoid med spa marketing pitfalls, check out our blog.

Thanks for reading!