Atlanta PPC Management: The Importance of a US-Based Agency

When it comes to PPC management, businesses have a major decision to make. They can choose an agency based overseas, or they can go with an agency that is based in the United States. As an Atlanta PPC agency, we have some thoughts on the matter.

We live in a global economy, and businesses are increasingly working with vendors from all over the world. There is nothing wrong with this, and it can often be a great way to get quality services at a lower cost. But when it comes to something as important as your PPC management, we believe that you should work with an agency that is based in the United States.

Without any negative judgments on our international brethren, we believe that there are some distinct advantages to working with a PPC agency that is based in the United States...let's say, in Atlanta, for example...😉

From cultural nuances to time differences, there are various things that can trip businesses up when they work with an agency that is based overseas. Here are a few reasons to consider working with a PPC agency in the United States:

Cultural Differences

One of the benefits of working with a US-based agency is that they will be more attuned to the cultural nuances of the United States. This is important because PPC campaigns are often designed to target a specific audience, and that audience may be located in a different country.

An agency that is based in the United States will have a better understanding of the culture and how to appeal to certain groups of people. They will also be able to understand the language and dialects that are used in the United States.

This is important because users can be instantaneously turned off by ads that seem to be culturally miss-matched or written by someone who does not understand the language. For example, humor is often used in US advertising, but it can be difficult to translate this into other cultures. This is because what is considered humorous in one culture may not be considered humorous in another.

This can also lead to a lasting negative impression of your brand, which is something you obviously want to avoid. Coming across as being cheap or unconcerned with detail in regards to your public appearance can be a death knell for businesses, no matter what industry they are in.

Local Knowledge

Another benefit of working with a local agency is that they will have a better understanding of the local market. This is important because PPC campaigns are often designed to target a specific location.

If you are targeting Atlanta with your PPC campaign, for example, it would be especially beneficial to work with an agency that is based in Atlanta. This is because they will have a better understanding of the city and how to target users in the area.

They will also be familiar with the local competition and what they are doing to target Atlanta users. This knowledge can be extremely valuable when it comes to developing a successful PPC campaign.

Local knowledge applies to more than just the "local" area. As an Atlanta PPC agency, we also have intuitive knowledge of the Southeast region and can target users in this area as well.

This is because we are familiar with the culture and dialects of the Southeast. We also have a good understanding of the competition in this region and what they are doing to target users.

This "local advantage" is also the reason we have been systematically hiring PPC managers at remote locations across the United States. By doing so, we have been able to increase our understanding of local markets and how to target users in these areas.

Copywriting

One of the most important aspects of a successful PPC campaign is copywriting. This is the process of creating ad text that is designed to appeal to users and get them to click on your ad.Copywriting is an art, and it takes a lot of practice to get good at it. It's also important to understand the different types of nuances that are present in US English.

This is important because users can often sense when an ad is written by someone who does not natively speak their language. This can lead to a feeling of being "tricked" or "manipulated," which is obviously something you want to avoid.

Our copywriters are pros at creating ad text that resonates with users and gets them to click. We've also been able to perfect our process by working with a wide variety of clients.

This has allowed us to create a large database of "best practices" that we can use to create successful campaigns for our clients.

We're also constantly testing new copywriting techniques to see what works and what doesn't. This allows us to stay ahead of the curve and provide our clients with the best possible service.

Time Zone Differences

Another consideration when working with an overseas agency is the time difference. This can be a major issue because it can be difficult to coordinate campaigns when there is a significant time difference.

Our Account Managers use a messaging platform called "Slack" to stay in constant communication with our clients. This allows us to easily coordinate campaigns and make sure that everything is on track.

This is why we believe it is important to work with an agency that is based in the United States. Being located in the Eastern time zone, we are able to work with clients on the West Coast with relative ease.

Most of our PPC managers are also located in the Eastern time zone, which makes it easy to coordinate campaigns and discuss strategies.

That being said, about 1/3 of our PPC managers are located in other time zones across the United States. This allows us to offer 24-hour support for our clients and their campaigns.

Quality Control

When it comes to PPC management, you get what you pay for. There is a reason US-based agencies lead the way in this industry, and there is a reason overseas agencies often offer cheaper rates.

The reason is simple: US-based PPC agencies are better at what they do. If you want the best possible results for your PPC campaigns, you need to work with a US-based agency.

When you work with an overseas agency, you are at the mercy of their quality control. This is because most of these agencies do not have a dedicated quality control team, which is part of the reason you can expect lower prices.

Instead, they rely on their account managers to "catch" any errors that may occur. This is not an ideal situation, and it often leads to subpar results.

On the other hand, we have a dedicated quality control team that is responsible for making sure our campaigns are error-free. This team is composed of experienced PPC professionals who know what to look for.

They are also able to quickly fix any errors that may occur, which is something that is not always possible with an overseas agency, due to a lack of qualified personnel.

Conclusion

As you can see, there are many reasons why it is important to work with a US-based PPC agency. From time zone differences to quality control, US-based agencies simply offer a better experience.

If you are looking for the best possible results for your PPC campaigns, look no further than our team at PayPerClick. We are an Atlanta PPC agency that is dedicated to providing our clients with the best possible service. Book a call with a Solutions Expert today to see how we can help you achieve your PPC goals!

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