Google Ads are a great way to generate leads for personal injury law firms. However, it's important to budget your campaigns carefully in order to achieve the maximum ROI. In this article, we'll discuss some tips for doing just that.

1. Is PPC Expensive for Personal Injury Firms?

In a word, yes. How much you spend on leads depends on your budget, but personal injury PPC can be expensive. You may have to pay anywhere from $200 to $500 per lead, and the average cost-per-click (CPC) for personal injury keywords is around $14.

That said, the price of each lead will vary depending on a number of factors, including:

• The competitiveness (that’s a real word!) of your market

• Your target geographic area

• The type of case you're handling

That being said, it's important to remember that the cost of each lead is only part of the equation. You also need to consider how much each lead is worth to your firm. A good rule of thumb is that each lead should be worth at least three times what it costs you to acquire it.

For example, if you're paying $200 per lead, each lead should be worth at least $600 to your firm. If you're not generating leads that are worth at least three times what they cost you, then your PPC campaigns are probably not performing as well as they could be.

2. How Much Should I Budget Each Month for PPC?

Now that we have a better understanding of how much PPC can cost, let's discuss how much you should budget for your campaigns.

As a general rule, you should plan on spending at least $500 per month on PPC. Of course, this wouldn't really create much movement in a field where leads cost an average of $200 each.

A better rule of thumb in the legal sector is to budget at least enough to get 100 leads each month. So, if you're paying $200 per lead, you should budget at least $20,000 per month for your PPC campaigns.

Of course, this is just a general rule of thumb. You may need to spend more or less depending on your specific situation.

3. How Much Should I Spend Per Click?

As we've mentioned in a previous article, the average CPC for personal injury keywords is around $14.

However, this number will vary depending on your market and the type of cases you're handling.

For example, if you're handling workers' compensation cases in California, you can expect to pay around $27 per click. On the other hand, if you're handling car accident cases in Texas, you can expect to pay around $12 per click.

Of course, these are just averages. You may find that you can get by with a lower CPC in some markets and a higher CPC in others.

4. How Can I Stretch my PPC Budget to get More Personal Injury Clients?

If you have a limited budget, one way to make the most of it is to focus your campaigns on specific niche keywords that are less expensive but still relevant to your practice.

For example, rather than bidding on generic personal injury keywords like "car accident lawyer," you could bid on more specific keywords like "rear-end car accident lawyer" or "hit and run car accident lawyer."

By targeting these more specific keywords, you'll be able to generate leads at a lower cost-per-click, which will allow you to get more leads for your PPC budget.

Another way to make the most of your PPC budget is to focus on quality over quantity.

It's better to generate 50 high-quality leads than 100 low-quality leads. Not only will this save you money, but it will also help you close more cases and increase your conversion rate.

To generate high-quality leads, you need to make sure that your campaigns are targeted and that your ads are relevant to the keywords you're targeting. You also need to make sure that your landing pages are optimized for conversion.

*Bonus: Do I Need a Landing Page for Personal Injury PPC?

Yes! There's no question about it - if you want to generate leads from your PPC campaigns, you need to have a landing page.

A landing page is a standalone web page that's designed specifically for lead generation. It typically contains a form that allows visitors to submit their contact information in exchange for something of value, like a free case evaluation or an eBook on personal injury law.

Get Some Help Generating Law Firm Leads!

If you're not sure how to create a landing page, we recommend working with a google ads agency that specializes in creating high-converting landing pages for law firms.

At PayPerClick, we have years of experience creating effective PPC campaigns and high-converting landing pages for personal injury lawyers.

Book a call with us today to learn more about how we can help you generate more leads for your personal injury practice!