If you're looking for ways to generate leads for your medical spa, look no further than Facebook Ads for your medspa.

In this ultimate guide, we'll show you how to use Facebook lead generation ads to attract new patients and grow your business.

When it comes to lead generation for medical spas or any other type of business, Facebook is a powerful lead generation tool that should not be ignored.

With over two billion active users, Facebook offers a vast pool of potential leads for your business. We’ve learned a lot about medspa Facebook Ads over the past 15 years. Hopefully, you’re able to gain some insights!

The Benefits of Facebook Ads for Medical Spas

There are many reasons why you should use Facebook lead generation ads for your medical spa. Here are just a few of the benefits:

• You can target leads based on their location, demographics, interests, and more.

• You can retarget leads based on previous interactions with your company on/off of Facebook

• You can use endless combinations of videos, images, and text to create eye-catching lead gen ads

• You can track your campaign progress with Facebook's built-in analytics tools, and export that data as necessary
  

  Now that we've gone over some of the benefits of using Facebook to generate leads for your medical spa, let's take a look at how to actually set up a lead generation campaign on Facebook.

Setting Up Your Campaign

Before we get started, let's address a bit of an elephant in the room: Facebook Lead Ads are not very good for generating leads!

I know that sounds counterintuitive coming from a post about how to generate Facebook Leads for Medical Spas, but it's true.

The lead forms that Facebook provides are very basic and don't offer much in the way of lead capture. Also, the seamless nature of these lead forms can actually hurt your results.

Because lead forms are so easy to fill out on Facebook, people are more likely to submit them without providing much thought or information. This results in a lot of bad leads that will never convert into patients.

So, if Facebook Lead Ads are so bad, how do we use Facebook to generate leads for a medical spa? That's easy, just use conversion ads!

Using Facebook Conversion Ads

"Sure!" you might be thinking, "but what's a conversion ad?"

Conversion ads are named as such because their success is measured by the number of conversions they cause. These conversions can be online or offline actions and are recorded via your Facebook Pixel.

Lead generation conversion ads are Facebook ads that lead to a landing page on your website, where you can capture lead information through a lead form.

The lead form should be short, sweet, and to the point. You don't want to ask for too much information, as that will just lead to people abandoning the form.

A good lead form for a medical spa might look something like this:

• First Name

• Last Name

• Email Address

• Phone Number

• What is your main concern? (optional)

Now that we've gone over what makes a good lead form, let's take a look at how to actually set up a conversion ad on Facebook.

Creating Your Conversion Ad

The first step in creating your conversion ad is to log into Facebook and navigate to the Ads Manager. Once you're in the Ads Manager, click on "Create Campaign" and then select "Conversions" as your campaign objective.

From there, you'll be able to select your ad format, target audience, budget, and more. For our purposes, we're going to focus on the "Ad Set" section.

Setting up Your Ad Set

In the "Ad Set" section, you'll want to make sure that you've selected the "Website Conversion" objective and that your lead form is properly connected. (Keep reading for tips on setting up your conversion tracking.)

Targeting

You'll also want to pay close attention to your target audience. When targeting leads for a medical spa, you'll want to consider factors like location, age, gender, interests, and occupation.

Format

Once you've got your target audience set up the way you want it, it's time to create your ad!

For this step, you can use any of Facebook's ad formats, but we recommend using either a single image or video ad.

Creative (image/video)

Once you've selected your ad format, it's time to start creating your content. For this step, you'll want to make sure that your content is eye-catching and relevant to your target audience.

The purpose of the video/image content in your ad is to "stop the scroll". In other words, you want your content to be so compelling that people can't help but stop and take a look.

If you can stop the scroll, then you're one step closer to getting someone to click through to your lead form!

You'll also want to include a call-to-action (CTA) in your ad copy, telling people what you want them to do (in this case, fill out your lead form).

Speaking of ad copy, there are several best practices that you'll want to keep in mind…

Facebook Ad Copy Best Practices: 3 Reminders

1. Your headline should be clear and concise. It's important to remember that people are scrolling through their Facebook feeds quickly, so you want to make sure that they understand what your ad is about right away.

2. Your body copy should be short and sweet. You don't want to include too much text, as that will just lead to people ignoring your ad altogether.

3. Make sure that you proofread your ad before you hit "publish"! There's nothing worse than a typo in an ad... trust me, we've all been there!

Now that we've gone over how to create a conversion ad, let's take a look at how to actually track your results.

Tracking Your Results

The best way to track your results is by using Facebook's built-in conversion tracking system. This system allows you to track how many people have seen your ad, how many people have clicked on your ad, and how many people have actually filled out your lead form.

To set up conversion tracking, you'll need to log into Facebook and navigate to the Ads Manager. Once you're in the Ads Manager, click on "Tools" and then select "Conversions".

From there, you'll be able to create a new conversion pixel and install it on your website. (For more information on setting up conversion tracking, subscribe to our blog.)

Once you've installed your pixel, you'll be able to see how many people have seen your ad, how many people have clicked on your ad, and how many people have filled out your lead form.

This information will be invaluable in helping you to optimize your lead generation campaigns moving forward! Speaking of optimization...

Adjusting Your Strategy

Once you've run your lead generation campaign for a few weeks, it's time to start thinking about how you can optimize your results on Facebook. The best way to do this is by looking at your conversion data and making changes to your ad campaigns based on what you see.

For example, let's say that you notice that your lead form conversion rate is low. In this case, you might want to consider changing the CTA in your ad copy or altering the image/video content in your ads.

On the other hand, let's say that you notice that your lead form conversion rate is high but that few people are actually filling out your lead form. In this case, you might want to consider changing the amount of information that you're asking for in your lead form.

Now go get some leads!

By making small changes to your lead generation campaigns on a regular basis, you'll be able to slowly but surely increase your results!

And there you have it! This is a simple, actionable strategy that you can use to generate leads for your medical spa using Facebook.

Of course, there are a multitude of other lead generation strategies out there. But we'll save those for another blog post!

In the meantime, if you have any questions about how to generate leads for your medical spa, BOOK A CALL with one of our Solutions Experts.

We're always happy to help!

Don't forget to follow us on social media, and sign up for our newsletter below. Stay ahead of the curve with periodic updates on new articles featuring digital marketing best practices, benchmark reports, and more!