Your quarterly marketing metrics weren't great. The leads provided by your team aren't closing and the CEO isn't happy.

You're losing faith in your digital marketing strategy and you aren't sure whether it's worth continuing to invest in.

If this sounds familiar, you're not alone…

As a digital marketing agency that specializes in Facebook and Google Ads, we get questions all the time from marketing managers about whether their own digital marketing efforts are paying off.

To help set your mind at ease (and provide some direction for future planning), we've compiled a list of answers to some of the most common digital marketing questions we get asked by marketing managers.

We’ve learned a lot about PPC over the years, so now it’s time to share!

1. How do I budget for a completely new PPC campaign?

A: To determine a realistic budget for a new PPC campaign, we've found that it's best to use industry benchmark metrics.

By using metrics like landing page conversion rate, click-through rate, and even cost per lead, you can compare your expected results to industry norms to get an idea of what you can expect to spend.

2. What's the most effective way to generate leads through digital marketing?

A: The answer to this question will vary depending on your business, but we generally recommend a mix of content marketing, SEO, and lead generation campaigns.

By creating targeted content that appeals to your ideal customer, optimizing your website for lead conversion, and running targeted ads that drive users to landing pages designed for lead capture, you can generate a steady stream of high-quality leads from digital marketing efforts.

3. Why are my Facebook ads not generating any leads?

A: There could be a number of reasons why your ad on Facebook isn't generating leads.

You could be targeting the wrong audience. Maybe you're sending them to a poorly-designed landing page. Or your ad copy could be weak.

There are several steps that occur between a user seeing your ad and them becoming a customer. Breakdowns anywhere along that path can result in a loss of leads.

4. I'm getting a lot of clicks on my Google Ads, but no one is filling out my form. What's going on?

A: There are a few potential reasons for this. It could be that your form is too long or complicated, your call-to-action isn't clear enough, or you're simply not targeting the right keywords.

It's important to keep in mind that just because someone clicks on your ad, doesn't mean they're going to fill out your form.

You need to make sure that you're driving targeted traffic to a landing page that's designed for conversion.

5. My organic traffic has been declining for the past few months. What can I do to turn it around?

A: There could be a number of reasons for a decline in organic traffic.

It could be that your website isn't being updated regularly with new content, your competitors are outranking you for key keywords, or your website isn't being properly promoted on social media.

A decline in organic traffic can be worrisome, but it's important to take a step back and look at the bigger picture.

If you're still getting a steady stream of leads from other sources, then a decline in organic traffic may not be as big of a deal as it seems.

6. Why aren’t my leads converting?

A: There could be a number of reasons why your leads aren't converting.

First, we have to look at if they're even qualified leads. If you're getting a lot of traffic from sources that aren't relevant to your business, then those users are unlikely to convert.

It could also be that your website isn't designed for lead conversion. Maybe your forms are too long or complicated, or you're not offering enough incentive for users with actual buying intent to fill them out.

Alternatively, it could be an issue with your sales team. If they're not following up with leads in a timely manner, you could be losing potential customers.

Converting strangers into leads and then into customers can be a very complex process for some companies. By troubleshooting each step of the process, you can narrow down where the issue is and take steps to fix it.

7. I'm getting a lot of traffic to my website but no one is filling out my forms. What gives?

A: There are a few potential reasons for this.

It could be that your forms are too long or complicated, your call-to-action isn't clear enough, or you're simply not targeting the right keywords.

You need the right type of traffic, but you also need to be giving them the right types of incentives to talk to you. If you're not doing both, you're likely to see a low rate of conversions.

8. I've been running ads for a while now but I'm not seeing any ROI. What am I doing wrong?

A: This one is tough. Digital marketing is complex, and running ads is only one part of the equation.

There are a lot of factors that go into generating a return on your investment, and it's important to take a holistic view of your digital marketing efforts.

It could be that you're not targeting the right keywords, or that your ad copy isn't strong enough. Maybe you're driving traffic to a landing page that's not optimized for conversion.

It could also be that you need to adjust your expectations. Depending on your industry, it can take a lot of time and effort to see results from digital marketing efforts.

If you're patient and keep at it, eventually you should start to see a return on your investment.

It sounds simplistic, but it’s true…good plans paired with good ads will generate good results.

9. My boss wants me to start generating leads within the next month. Is that even possible?

A: Yes, it's definitely possible to generate leads within a month.

However, you have to remember that the quality of those leads is more important than the quantity.

If you're only focused on generating a high volume of leads, you're likely to see a low conversion rate.

On the other hand, if you take the time to generate high-quality leads, you may not have as many, but they'll be more likely to convert.

The best way to approach this is to set a realistic goal for the number of leads you want to generate within the month, and then focus on generating high-quality leads that are likely to convert.

10. What is the best way to track conversions?

A: The best way to track conversions will vary depending on your business and your goals.

If you're selling products online, then you'll want to track sales as your primary metric.

If you're focused on generating leads, then you'll want to track the number of leads that come through your website.

The important thing is to choose a method and stick with it so that you can measure your progress over time.

11. What's the difference between a Google Search Ad and a Facebook Ad?

A: Google Search Ads are text-based ads that appear on Google search results pages. Facebook Ads are image-based ads that appear on the Facebook News Feed.

Both types of ads can be effective, but they serve different purposes.

Google Ads are best for driving traffic to websites, while Facebook Ads are better for building brand awareness or promoting products and services.

Choose the type of ad that best aligns with your goals and then create ad copy and images that will appeal to your target audience.

12. How do I know if my website is optimized for SEO?

A: There are a few different factors that go into SEO optimization. The first is making sure your website is accessible to search engines.

This means having all the right tags in place and creating fresh, original content on a regular basis.

The second factor is making sure your website is relevant to the keywords you're targeting.

This means using those keywords throughout your website, including in the titles and descriptions of your pages.
Finally, you need to make sure you're building links to your website from other high-quality websites.

This helps search engines understand that your site is authoritative and trustworthy.
If you're not sure where to start, then consider hiring an SEO agency to help you out.

13. What's the difference between paid and organic search results?

A: Paid search results are the ads that appear at the top of the search results page.

Organic search results are the non-ad listings that appear below the paid results.

Paid results are generated by businesses that have paid to have their listing appear at the top of the page, while organic results are determined by algorithms that take into account a variety of factors, including relevancy and authority.

Both types of results can be effective, but it's important to understand how they work before you decide which one to focus on.

14. How can I improve my website's click-through rate (CTR) for various conversions?

A: There are a few different ways to improve your website's clickthrough rate (CTR).
First, make sure your CTAs & page copy are both relevant and targeted to your audience.

Second, use attractive images and videos that will grab people's attention, centered around your CTA(s).

And finally, A/B test different versions of your web pages to see which one performs the best.

And don’t forget to keep track of your CTR over time so you can see if your efforts are paying off!

15. What's the best way to measure ROI for my digital marketing campaigns?

A: The best way to measure ROI for your digital marketing campaigns will vary depending on your business and goals.

However, there are a few general tips that can help you get started:

First, track your leads and sales to see how many of them can be attributed to your campaigns.

Second, calculate your cost per lead and cost per sale so you can compare the efficiency of your different campaigns.

And finally, use surveys and customer feedback to get a better understanding of how your campaigns are affecting your brand image and reputation.

By tracking these metrics, you'll be able to see which campaigns are most effective and worth your investment.

16. What is A/B testing, and how can it help me improve my digital marketing results?

A: A/B testing is a method of comparing two versions of something (like an ad or a landing page) to see which one performs better.

It's an essential tool for digital marketers because it allows you to test different ideas and find the best way to reach your target audience.

By A/B testing your campaigns, you can improve your results and get the most out of your marketing budget.

17. What are some good tips for reducing bounces on my website?

A: A high bounce rate will cost you in more ways than one. Not to mention, it just doesn’t feel good to know that your own users generally don’t want to be on your website.

There are a few good tips for reducing bounces on your website. First, make sure your website is relevant and targeted to your audience.

Second, make sure you don't have any issues affecting load time or usability.

And finally, make sure you aren't sending bad traffic to your website (like from a low-quality ad).

18. What is a Google penalty, and how do I avoid one?

A: A Google penalty is a negative effect on your website's search engine rankings.

It can happen for a variety of reasons, but the most common one is using black-hat SEO tactics.

To avoid a Google penalty, make sure you're using ethical and effective marketing techniques.

As a final note regarding Google penalties, if you're not sure whether something will get you penalized, you probably shouldn't do it.

19. What are some good tips for creating effective calls to action (CTA)?

A: First, make sure your CTA is relevant and targeted to your audience.

Second, use strong and persuasive language that will encourage people to take action.

And finally, use a CTA that visually stands out from the rest of your content so people can't help but click it.

By following these tips, you can create CTAs that will get results.

20. How can I improve the CTR (click-through rate) on my digital marketing campaigns?

A: Your advertising CTR is dependent upon a few factors, including the quality of your ad and the relevancy of your target audience.

You can improve your CTR by making sure your ads are well-designed and targeted to a relevant audience.

You can also use A/B testing to try different versions of your ad and see which one performs better.

And finally, make sure you're constantly monitoring and optimizing your campaigns so you can get the best results possible.

21. What is a good conversion rate for digital marketing campaigns?

A: There's no definitive answer to this question because it varies depending on your business goals and objectives. However, a good starting point is around 2-3%.

This means that for every 100 people who see your ad, two or three of them will take the desired action.
Of course, you'll want to constantly monitor and optimize your campaigns so you can improve your conversion rate over time, but 2-3% is a good range to use when planning your campaigns.

22. What's the best way to segment my target audience?

A: The best way to segment your target audience is by using demographic information like age, location, gender, and interests.

This will allow you to create targeted campaigns that are more likely to reach the right people.

You can also use behavioral information like past purchase history and web browsing behavior. By using this type of data, you can create even more targeted campaigns that will get results.

Overall, matching your messaging with the customer’s intention is key to any successful marketing campaign, so make sure you use some type of segmentation to keep your messaging specific.

23. How often should I be testing my digital marketing campaigns?

A: You should be testing your digital marketing campaigns on a regular (weekly) basis. This will allow you to constantly optimize and improve your results.

A/B testing is a great way to test different versions of your ads and see which ones perform better.

You can also use split testing to test different combinations of ad elements (like headlines, images, and call to action) to see which ones produce the best results.

24. How do I create effective landing pages?

A: Creating effective landing pages is important for getting good results from your digital marketing campaigns.

The only purpose of a landing page is to get people to take a specific action, so make sure your page is focused and free of distractions.

Include a strong and persuasive call to action, and use images and copy that is relevant to your campaign.

And finally, make sure your landing page is mobile-friendly so people can convert even when they're on the go.

25. Does the new iPhone update mean I can't track my digital marketing campaigns?

A: No, the new iPhone update does not mean you can't track your digital marketing campaigns.

Apple has just made it more difficult to track by requiring users to opt-in to being tracked.

However, there are still ways to track your campaigns using methods like server-side tracking and UTM parameters.

So don't worry, you can still keep an eye on your campaign performance even with the new iPhone update.

26. What's the best way to measure overall ROI for my digital marketing campaigns?

A: There are a few different ways to measure ROI for your digital marketing campaigns.

One way is to look at the cost per acquisition (CPA). This is the amount of money you spend on a campaign divided by the number of people who take the desired action.
Another way to measure ROI is to look at the conversion rate. This is the number of people who take the desired action divided by the total number of people who see your ad.

And finally, you can also look at the revenue generated from digital marketing campaigns as a percentage of overall revenue.

Whichever method you choose, make sure you're constantly monitoring and optimizing your campaigns so you can get the best results possible.

The most deadly thing in digital marketing is bad data!

27. What are the best tools for tracking digital marketing campaigns?

A: There are a few different tools you can use to track your digital marketing campaigns.
One option is to use the tools existing on the ad platforms, like Google Analytics for Google Ads and Facebook Ads Manager for Facebook Ads.

Another option is to use third-party tools like KISSmetrics, Mixpanel, or Heap.

And finally, you can also use spreadsheet software like Excel or Google Sheets to track your campaign data.

28. Does digital marketing work for every industry?

A: Yes, because at its core, digital marketing is about connecting with people. And people are involved in every industry.

However, some industries are more suited to certain digital marketing strategies than others.

For example, if you're in the B2B space, LinkedIn Ads might be a better option than Facebook Ads.

And if you're in the ecommerce space, Google Shopping Ads might be a better option than display ads.

But ultimately, it depends on your specific goals and objectives. So regardless of your industry, there's a digital marketing strategy that can work for you.

29. What's the best way to get started with digital marketing?

A: The best way to get started with digital marketing is to start small and test things out. Try different strategies and see which ones work best for your business.

And as you get more comfortable with digital marketing, you can start to scale up your campaigns and invest more money.

But the most important thing is to just get started and not be afraid to experiment.

There are a lot of resources out there that can help you, so don't hesitate to ask for help when you need it!

30. What are the most common mistakes made in digital marketing?

A: One of the most common mistakes made in digital marketing is not having a clear goal or objective. Without a clear goal, it's difficult to measure success or ROI.

Another mistake is not being consistent with your brand voice and messaging across different channels.

It's essential to have a consistent message so that your audience knows who you are and what you're all about.

And finally, another mistake is not staying up-to-date with the latest trends and changes in the digital marketing landscape. Things change quickly, so it's important to stay on top of what's happening and display this knowledge via various methods such as blogs, infographics, videos, and others.

31. Is it ALWAYS bad to send ad traffic to a regular page on my website?

A: No, it's not always bad to send ad traffic to a regular page on your website. In fact, sometimes it can be beneficial.

For example, if you're running a promotion or sale, you might want to send people directly to that page so they can take advantage of the offer.

However, there are also times when sending people to your home page or another general page on your website is not ideal.

For example, if someone sees an ad for a product but then lands on the home page and has to search for the product, they might get frustrated and leave.

In general, it's a good idea to send people to the most relevant page, so they can find what they're looking for as quickly and easily as possible.

The more specifically targeted your ad is, the more specific the landing page should be.

32. How do tracking codes work?

A: Tracking codes are pieces of code that are added to your website or landing pages.

They allow you to track certain data points, like how many people visit a page or how many people click on a link.

This data can then be used to improve your marketing campaigns and make sure they're as effective as possible.

There are different tracking codes for different platforms, so you'll need to use the one that's specific to the platform you're using.

For example, if you're running a Google Ads campaign, you'll need to use the Google Analytics tracking code.

And if you're running a Facebook Ads campaign, you'll need to use the Facebook Pixel code.

You can usually find these codes in the settings or help section of the platform you're using.

Final Thoughts

Digital marketing is a powerful method to attract and develop leads. However, it’s important to avoid common mistakes if you want your results to be stable and repeatable.

By having a clear goal, being consistent with your messaging and staying up-to-date with the latest trends, you’ll be well on your way to success

Bonus Question: What are some tips for creating effective Facebook ads?

Answer: When creating a Facebook ad, it is important to keep your audience in mind. You will want to create an ad that is relevant to their interests and needs.

It is also important to include a call to action in your ad so that users know what you want them to do. You should also use A/B testing to see which versions of your ads perform the best.

Bonus Question: What are some tips for creating effective Google Search ads?

Answer: Google Search ads are a great way to reach users who are actively searching for your product or service.

When creating a Google Search ad, you will want to use relevant keywords in your ad copy so that your ad appears when users search for those terms.

You should also make sure to include a call to action in your ad so that users know what you want them to do. Finally, you will want to use A/B testing to see which versions of your ads perform the best.

Now go make some profitable ads!

Do you still have questions? Reach out to us on social media and let us know what we've missed!

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We’ll help you create a plan that is tailored to your specific needs and objectives. So what are you waiting for? Get started now!