30-Day Facebook Ads Case Study - Property Management
In this 30-day case study, you'll see how we used audience segmentation to create a FB Ads funnel that decreased lead cost by over 70%, and how we produced a 17X return for Elite Property Management, a property management firm located in Miami, FL.
FB Ads Case Study
Elite Property Management
Industry: Property Management
Location: Miami, FL
Size: 40+ employees
Monthly Ad Budget: $12K - FB Ads
Elite Property Management is a property management company serving residential & vacation properties across the United States. They handle maintenance, renovations, cleaning and more.
They came to us looking for help with generating leads through Facebook Ads. They had never run Facebook ads before and were generating leads using traditional methods such as print and online directories.
The Challenge
The client came to us looking to generate property-owner leads through Facebook Ads.
They had been running Facebook Ads for several months, but they were unhappy with the results. They felt that their lead cost was too high, and they were not getting the quality of leads that they wanted.
They were also having difficulty converting their leads into customers.
The Solution
After meeting with the client and learning more about their business, we decided to run a Facebook Ads campaign that would focus on generating high-quality property management leads.
The Campaign
To generate these property-owner leads, we used a traffic campaign as our top-of-the-funnel strategy. We ran Facebook video ads that directed users to a landing page where they could watch several short videos about Elite Property Management.
After watching these videos, users were targeted with highly-specific Facebook lead ads.
The Methodology
The first step was to list specific pain points of property owners.
Once we had a list of pain points, we created videos that addressed each one.
We then ran Facebook video ads that directed users to a landing page where they could watch these videos.
Once a user watched one of these videos, they were placed into a lead magnet funnel.
We then targeted these users with Facebook lead ads, specific to their pain points.
The Tools
Facebook Traffic Ads
Facebook traffic ads are a type of ad that directs users to a landing page.
Landing Pages
A landing page is a standalone web page that is designed to convert visitors into leads.
Lead Magnets
A lead magnet is an incentive that is offered in exchange for a user's contact information.
Facebook Lead Ads
Facebook lead ads are a type of ad that allows users to submit their contact information without ever leaving Facebook.
The Results
Within the first 30 days of running our highly optimized Facebook Ads campaign, we were able to achieve a $40 cost per lead.
This was a 75% decrease in the client's lead cost, and it was achieved by using a traffic campaign as our top-of-the-funnel strategy.
We were also able to increase the quality of the client's leads, which resulted in a higher conversion rate.
The Return on Investment (ROI)
The client's return on investment was significant. They were able to generate high-quality leads for a fraction of the cost that they had been paying previously.
They were also able to convert more of these leads into customers, which resulted in an increase in revenue.
The client spent $7,000 on our overall Facebook Ads campaign within the first 30 days. From this ad spend, they were able to generate multiple meetings, and close 10 new property management clients.
With a lifetime customer value of $12,000 per deal, the client was able to generate $120,000 of new customer value within the first 30 days of our Facebook Ads campaign.
This property management Facebook Ads campaign produced a RoAS (return on ad spend) of more than 17X!
The client was so happy with the results of our campaign that they decided to increase their ad spend with us.
They are now on track to generate even more new revenue and continue growing their business.
Summary
Facebook Ads are a powerful tool that can be used to generate high-quality leads for your business.
By using a traffic campaign as your top-of-the-funnel strategy, you can drive users to a landing page where they can watch videos about your business.
You can then target these users with Facebook lead ads, which allows them to submit their contact information without ever leaving Facebook.
If you're looking to generate quality leads for your business, get in touch today!