Google Ads Case Study - Plumbing
Discover how ClearFlow Plumbing Services, a reputable plumbing company with over a decade of experience, transformed their online visibility and generated a flood of qualified leads with the help of a strategic Google Ads campaign. In an industry saturated with competition, ClearFlow Plumbing Services recognized the importance of a robust digital marketing strategy to captivate homeowners seeking reliable plumbing services.
Through a collaborative effort with PayPerClick, ClearFlow Plumbing Services achieved remarkable results in a short span of time. This case study delves into the strategy, tactics, and outstanding outcomes that propelled ClearFlow Plumbing Services to become the go-to plumbing service provider in their local market. Join us on this journey of increased website traffic, improved lead-to-sale conversion rates, and unparalleled return on investment.
Case Study Summary - ClearFlow Plumbing Services
Industry | Location | Size
Home Services - Plumbing | Boston, MD | 20-50 employees
Monthly Ad Budget | ROI
$40K | 12X RoAS (Return on Ad Spend)
Our Challenge
ClearFlow Plumbing Services faced insufficient lead generation despite traditional advertising methods, necessitating a digital marketing solution to increase visibility and attract more qualified leads in the highly competitive Boston, MD market.
Our Solution
We developed a tailored Google Ads campaign, targeting high-intent keywords specific to plumbing services in Boston, MD. By optimizing ad copy and landing pages, we engaged potential customers and drove them to take action. Continuous monitoring and campaign optimization ensured optimal performance.
Our Results
Within 90 days, ClearFlow Plumbing Services experienced a 40% increase in website traffic, generating a large influx of qualified leads. The lead-to-sale conversion rate improved by 25%, establishing ClearFlow Plumbing Services as a trusted and reliable plumbing service provider in their local market.
The Long Story
ClearFlow Plumbing Services, based in Boston, MD, faced limited lead generation despite advertising on platforms like Yelp and Angie’s List. To address this, they sought a solution to amplify their customer base and maximize team productivity.
With no prior experience in running Google Ads, they sought our professional expertise to harness the power of this platform and drive their lead generation efforts.
Our Strategy
To address ClearFlow Plumbing Services' lead generation challenges and maximize their online visibility, we developed a comprehensive solution centered around a tailored Google Ads campaign.
Leveraging our expertise in digital marketing, we meticulously crafted a strategy that targeted high-intent keywords specific to plumbing services in the Boston, MD area. By optimizing the ad copy and landing pages, we created compelling messaging that engaged potential customers and drove them to take action.
Additionally, our continuous monitoring and campaign optimization ensured optimal performance and maximum return on investment.
The Campaign
Our Google Ads campaign for ClearFlow Plumbing Services focused on local lead generation. We conducted thorough market research and competitive analysis to identify key opportunities and gain a deep understanding of their target audience.
We utilized high-intent keywords relevant to plumbing services in the Boston, MD area to drive targeted traffic to their website. Through compelling ad copy and optimized landing pages, we effectively communicated ClearFlow Plumbing Services' unique value proposition and encouraged potential customers to choose their services.
Our Methodology
Our approach to ClearFlow Plumbing Services' Google Ads campaign was rooted in a strategic methodology. We collaborated closely with their team, aligning our strategies with their goals and incorporating their insights throughout the process.
Our methodology included comprehensive market research, competitive analysis, keyword research, ad copy and landing page optimization, continuous monitoring, and campaign optimization.
By combining our expertise with ClearFlow Plumbing Services' industry knowledge, we created a powerful synergy that drove the campaign's success.
Scalable Results
The implementation of our Google Ads campaign yielded remarkable results for ClearFlow Plumbing. Within the first 90 days, they experienced a substantial increase in website traffic (3X), leading to a significant influx of qualified leads.
Moreover, our continuous monitoring and campaign optimization efforts resulted in an impressive improvement in their lead-to-sale conversion rate. ClearFlow Plumbing Services' reputation as a trusted and reliable plumbing service provider in the Boston, MD market was solidified, thanks to our effective strategies and their commitment to delivering exceptional service.
Furthermore, our targeted approach opened doors to lucrative multifamily deals for ClearFlow Plumbing Services. Through our comprehensive campaign, we successfully positioned ClearFlow Plumbing Services as the go-to plumbing solution provider for multifamily properties in the Boston, MD area. This expansion into multifamily contracts brought in substantial revenue streams and further boosted their overall return on investment.
The Return on Ad Spend (RoAS)
Upon quarterly review, we found that ClearFlow Plumbing Services achieved an exceptional return on ad spend (ROaS) of 12X through our Google Ads campaign. With a monthly ad budget of $40,000, their investment resulted in a significant boost to their bottom line.
The high volume of qualified leads generated, improved lead-to-sale conversion rate, and successful penetration into multifamily deals ensured a strong return on investment. ClearFlow’s commitment to delivering exceptional service, combined with our targeted approach and strategic campaign management, led to impressive business growth, increased revenue streams from multifamily contracts, and a remarkable return on their advertising investment.
Summary
Through our tailored Google Ads campaign, the ClearFlow team overcame their lead generation challenges and significantly improved their online visibility.
Our strategic approach, encompassing thorough market research, targeted keyword selection, compelling ad copy, and continuous campaign optimization, generated a substantial increase in website traffic and qualified leads. ClearFlow Plumbing Services emerged as a trusted plumbing service provider in the Boston, MD market, experiencing remarkable business growth with a 12X return on ad spend and a monthly ad budget of $40,000. The campaign's success demonstrated the effectiveness and efficiency of our targeted approach, delivering tangible results and a strong return on investment for ClearFlow Plumbing Services.
Additionally, our efforts resulted in successful entry into multifamily contracts, expanding their revenue streams and further solidifying their position as a leading plumbing service provider in the region.
Plumbers can target residential AND commercial customers from one well-managed Google Ads account!