Google Ads Case Study - Roofing

Case Study Summary - EliteRoof Contractors

Industry | Location | Size

Home Services - Roofing | Atlanta, GA | 50-100 employees

Monthly Ad Budget | ROI

$70K | 9X RoAS (Return on Ad Spend)

Our Challenge

EliteRoof Contractors faced significant challenges in their quest for growth and market dominance within the Atlanta roofing industry. They found it increasingly difficult to generate quality leads and establish a strong online presence, all while facing stiff competition from other roofing service providers. Traditional advertising methods were falling short of delivering the desired results, prompting the need for an innovative and effective digital marketing solution.

Our Solution

Working closely with EliteRoof's sales and marketing team, PayPerClick conducted in-depth market analysis and identified their target audience. Utilizing advanced audience segmentation, we crafted a comprehensive Google Ads campaign tailored to homeowners in the region.

Our strategy included customized ad messages that addressed their unique needs and pain points. We optimized the campaign structure, keyword selection, and ad scheduling to maximize the impact and efficiency of their advertising budget.

Our Results

The strategic approach yielded outstanding results for EliteRoof Contractors. They experienced an impressive 30% increase in brand awareness among their target audience, leading to a consistent flow of high-quality leads from homeowners actively seeking roofing services.

By optimizing the cost per acquisition and improving budget efficiency, we successfully reduced their acquisition costs by 20%. With our expert support, EliteRoof Contractors solidified their position as a trusted roofing provider in the highly competitive Atlanta market, achieving steady growth and expanding their customer base.

The Long Story

EliteRoof Contractors embarked on a transformative journey to expand their customer base and increase brand visibility in the highly competitive Atlanta roofing market. They faced significant challenges in generating quality leads and establishing a strong online presence.

Seeking a strategic digital marketing solution, EliteRoof Contractors partnered with PayPerClick to implement a tailored Google Ads campaign targeting homeowners in need of roofing services. This case study provides an in-depth account of their remarkable journey, outlining the strategy, methodology, and scalable results achieved through the campaign.

Our Strategy

To overcome the challenges faced EliteRoof, PayPerClick developed a comprehensive strategy based on extensive market research and audience analysis. Working closely with the EliteRoof team, we identified their target audience and crafted highly tailored messaging that addressed their specific needs and pain points.

The campaign structure was optimized, high-performing keywords were selected, and ad scheduling strategies were implemented to maximize impact and efficiency. Our goal was to deliver the right message to the right audience at the optimal time, generating high-quality leads and enhancing brand visibility.

The Campaign

The Google Ads campaign for EliteRoof Contractors was meticulously designed to captivate homeowners seeking roofing services in the Atlanta area.

Compelling ad copy was crafted, utilizing advanced audience segmentation to target specific demographics and locations. Landing pages were optimized to provide a seamless user experience and drive conversions. Continuous monitoring, A/B testing, and campaign optimization were implemented to ensure ongoing performance improvement and maximum return on investment.

Our Methodology

At PayPerClick, we adopted a data-driven approach to monitor and optimize the campaign throughout its duration. Key metrics such as click-through rates, conversion rates, and cost per acquisition were closely tracked and analyzed.

Data insights guided decision-making, enabling us to refine the campaign for improved performance and maximum results. Regular reporting and open communication with EliteRoof Contractors ensured transparency and alignment throughout the process.

Scalable Results

The strategic Google Ads campaign produced remarkable results for EliteRoof Contractors. The increased brand awareness among their target audience led to a consistent flow of high-quality leads.

By optimizing the cost per acquisition and enhancing budget efficiency, we achieved a significant reduction in acquisition costs. The scalable results were evident not only in the growth of their customer base but also in the enhanced brand reputation and market presence they achieved.

The Return on Ad Spend (RoAS)

The collaborative efforts of EliteRoof Contractors and PayPerClick yielded an impressive return on ad spend (ROAS). The campaign's efficiency and effectiveness translated into a remarkable 9X ROAS, underscoring the substantial impact of the investment made in digital advertising.

The ability to generate substantial revenue from the campaign expenditure solidified its success and highlighted the exceptional return on investment achieved.

Summary

The partnership between EliteRoof Contractors and PayPerClick resulted in a highly successful Google Ads campaign that effectively addressed the roofing company's challenges. Through strategic planning, meticulous execution, and continuous optimization, EliteRoof Contractors experienced remarkable growth in their customer base, brand visibility, and revenue.

The campaign's scalability, impressive return on ad spend (ROAS) of 9X, and notable results established EliteRoof Contractors as a leading roofing service provider in the competitive Atlanta market. This case study serves as a testament to the power of data-driven digital marketing strategies and the immense potential of Google Ads in driving business success.

Roofers can target residential AND commercial customers from one well-managed Google Ads account!